Completing every user story in a Sprint doesn't equal success if the Sprint Goal isn't met. Many teams fall into the trap of optimizing for task completion — closing tickets and hitting velocity targets — while losing sight of the actual business outcome they committed to. The Sprint Goal isn't a label for a group of stories; it's a real deliverable of value. When the goal is vague or ignored, teams execute work without asking whether it adds up to something meaningful. The fix is simple but disciplined: write the Sprint Goal in one clear sentence before the Sprint begins, then use it as the filter for every planning decision.